Skip to main content

5 Great Tools Every Small Business Owner Should Use

By March 23, 2022October 16th, 2023No Comments

Starting your own business and launching it successfully into the future is no small feat. There are a million things to consider that you never thought of before, and making sure that your small business stays at the top of its game is important for any entrepreneur. Luckily, there are some great tools out there that you can use to boost your SEO and help grow your company!

5 Great Tools Every Small Business Owner Should Use

The first tool that every small business owner should have is a CRM. This will help you organize and collect information about your customers. You’ll be able to quickly and easily find the details you need to keep track of customer orders and what they’ve purchased from you in the past. The second tool is a website builder. It’s important that you have a professional, well-designed website for your small business so that potential customers can find it. A blog on your site is also a good idea because it will give people information on what you do, what your business offers, and how you can help them. You should also make sure to include pictures of happy customers because this will give potential customers reassurance that they’re making the right decision by doing business with you.

1. SEMrush

SEMrush is an online marketing tool that can be used to research a competitor’s search engine optimization strategies. This includes backlinks and keywords, as well as their ranking position on Google. It also offers social media analytics and other features.

2. Moz

Moz is a very popular SEO tool that will allow you to track your company’s ranking. It can also be used as an email marketing tool. This tool monitors your search engine results and will send out tips to help improve your rankings.

3. Ahrefs

Ahrefs is a powerful tool for analyzing the web. It can be used to monitor the competition and find out what keywords they are ranking for. You can then use that information to figure out which keywords you want to target and how you should optimize your site. For example, if you run an ecommerce site, Ahrefs will show you how many people are searching for “torches.” You could then decide whether or not it’s worth optimizing your site for that keyword.

4. Rank Booster

Rank Booster is an SEO tool that provides keyword research, backlink analysis, and rank tracking.

The most important feature of Rank Booster is its rank tracker. This tool tells you where your website ranks on the search engine results page so you know how to plan your marketing strategy.

Another useful tool is their Content Explorer, which can analyze the data on any website so that you can find out what keywords they are targeting, how many backlinks they have, and which pages are generating traffic for them.

Rank Booster also provides keyword research so you don’t have to worry about creating relevant content without knowing what people are searching for. It will give you not only trending keywords but also “long tail” phrases with less competition and greater conversion rates.

5. Spyfu

Spyfu is an excellent tool for researching your competitors. It shows the number of visits to their website, the keywords they are ranking for, and the amount of advertisement campaigns they have running. This information will give you a better idea of what market share your competition has in order to help you decide if it’s worth investing on that market.


I believe that the tools listed in this article should be used to help small business owners save time and money. The tools are easy to use, free, and provide great features. I hope the article has been helpful for you. You can get quotes for your digital marketing needs for your business.

Leave a Reply