Selected work/3XL Hospitality
3XL3XL GENERAL TRADINGHospitality supplies · Dubai, UAE
We brought 3XL’s product range online with a catalogue-led website, then carried the brand into the feed through original social creatives.
Website designSocial media marketing
One brand. Two connected touchpoints.
Project at a glance3XL HOSPITALITY / WEBYTAG
Hospitality supply brand
B2B hospitality
Design & creative
Website delivery
01 / THE BRIEFProduct discovery. Brand consistency.
For hospitality buyers, the next step should feel clear: find the product, understand the details and start a conversation.
BUILT FORHotel teams, restaurants and event businesses.
THE BUSINESS CONTEXT
3XL General Trading supplies hospitality products in Dubai. The brief connected two needs: a clear online catalogue and a recognisable social presence.
01THE CHALLENGE
Help buyers navigate the range and understand each product, while making the brand feel consistent across channels.
02OUR RESPONSE
A website built around the catalogue, with social content that brings the products into focus.
Categories, product details & enquiries
Original content that tells the product story
02 / WEBSITE DESIGN
A website that helps hospitality buyers explore the range, understand the details and connect with 3XL.
DESIGNED AROUND THE BUYER
01DISCOVER
A clear starting point makes a broad hospitality range easier to navigate.
Category-led browsing
02UNDERSTAND
Imagery and specifications bring materials, finishes and product details into focus.
Product imagery & details
03CONNECT
Enquiry and WhatsApp routes help buyers move from browsing to a conversation.
Direct enquiry routes
Product discovery, brand context and enquiries. One connected experience.
03 / VISUAL LANGUAGEInspired by the product. Expressed through design.
Gold accents, warm brown and a classic serif connect the website to the brass and copper products at the heart of 3XL.
01 / TYPOGRAPHYCLASSIC SERIF
Aa
Craftsmanship,
in every detail.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz · 0123456789
A traditional serif that gives the website a classic, established tone.
02 / COLOUR PALETTE5 CORE COLOURS
Gold#FDD844
Warm brown#56483F
Black#000000
Grey#747474
White#FFFFFF
Gold brings emphasis. Warm brown and neutrals keep the products in focus.
Typeface and colour values from the original website design.
05Selected social creativesOriginal client work · 3XL Hospitality
01 / ORIGINAL CREATIVEProduct storytelling
02 / ORIGINAL CREATIVETable styling
03 / ORIGINAL CREATIVEProduct in focus
04 / ORIGINAL CREATIVEHospitality essentials
05 / ORIGINAL CREATIVEBuffet presentation
Hover or focus to pause the loop. Select an image to view the full creative.All five original creatives. Select an image to view it in full.ARCHIVED CLIENT WORK
PRODUCT FIRST
Copper finishes, table settings and hospitality essentials take centre stage.
CONTEXT MATTERS
Styling and presentation help turn a standalone item into a hospitality story.
CONSISTENT PRESENCE
Branded creative connects individual posts to the wider 3XL identity.
05 / THE CONNECTED EXPERIENCETwo services. One connected journey.
Social content sparks interest. The website helps buyers explore. A clear contact route makes it easier to take the next step.
01 / DISCOVER
Create the first impression
Social creatives bring materials, details and hospitality settings into focus.
02 / EXPLORE
Turn interest into exploration
The website gives buyers a clear way to browse categories and look closer at each product.
03 / ENQUIRE
Make the next step feel easy
Clear enquiry and WhatsApp routes help buyers connect with the team about what they need.
A consistent brand experience, from the feed to the website.
06 / THE DELIVERY
A website that makes the catalogue easier to explore. Social creatives that bring the products into focus.
Website delivered in 1 monthFrom design to an organised online catalogue.
THE PROJECT AT A GLANCE3XL HOSPITALITY
A catalogue built for discovery.
A clearer way to find the right range.
Responsive pages. Clear B2B enquiry routes.
Original content with the products at its centre.
Website design + social media, connected through one visual identity.
07 / WHY A WEBSITE MATTERSFrom a social impression to a business enquiry.
Give buyers more than a first impression: a clear way to discover your range, understand your brand and start a conversation.
3XL / WEBSITE RESULTS & PROJECT SCOPE
Leads after launchIn the first 3 months
Reported load timeWebsite loading speed
Products showcasedAcross 8 product categories
Project figures supplied by Webytag. Load time varies by device and connection.
01 / Product discovery
WITHOUT A WEBSITE
Products are scattered across posts and shared files.
WITH A WEBSITE
Buyers can browse categories and explore the range in one place.
02 / Brand presentation
WITHOUT A WEBSITE
A social profile offers only a snapshot of the business.
WITH A WEBSITE
Products, useful details and your brand presented together.
03 / Business enquiries
WITHOUT A WEBSITE
Buyers may need to message first to understand what is available.
WITH A WEBSITE
Clear contact routes connect interested buyers with your team.
Typical buying journeys. The project-specific deliverables for 3XL are shown below.
WHAT WE BUILT FOR 3XL
01
100+ products across 8 categories, brought together on one website.
02
Website design and social creatives built around the same product identity.
03
Responsive pages with clear ways to contact the business.
08 / WHY SOCIAL MEDIA MATTERSA presence beyond the catalogue.
A website holds the range. Social media brings it into the feed, showing what the products look like, where they belong and the brand behind them.
3XL / SOCIAL MEDIA RESULTSReporting period: last 3 months
Accounts reached
Profile visits
Social enquiries
Figures supplied by Webytag for the reported 3-month period.
01 / PRODUCT VISIBILITY
WITHOUT A SOCIAL PRESENCE
Fewer chances for people to come across your products while browsing.
WITH AN ACTIVE SOCIAL PRESENCE
Product posts give people another way to encounter your range and explore further.
02 / BRAND CONSISTENCY
WITHOUT A SOCIAL PRESENCE
People have fewer public touchpoints to get familiar with the brand.
WITH AN ACTIVE SOCIAL PRESENCE
A consistent approach to imagery and messaging makes the brand easier to recognise.
03 / PRODUCT CONTEXT
WITHOUT A SOCIAL PRESENCE
A product list alone leaves its details and use cases to the imagination.
WITH AN ACTIVE SOCIAL PRESENCE
Content can show the materials, details and settings that make a product relevant.
Common brand opportunities. The work created for 3XL is shown below.
ORIGINAL 3XL CREATIVESSelected work / 02
Product details
Hospitality in context
WHAT THIS ADDED FOR 3XL
Our creative work gave the hospitality range a dedicated social presentation, with attention to the products and how they are used.
YOUR BRAND COULD BE NEXT
A website that helps buyers explore. Social content that makes them look closer. Let’s bring both together for your brand.
Tell us about your brand, your goals and where you need support.
START WITH A CONVERSATIONShare your brief. Explore the right approach.
04 / SOCIAL MEDIA MARKETING
A closer look at the products.
A stronger presence in the feed.
Original social creatives by Webytag for 3XL Hospitality. Product details, table styling and hospitality essentials, brought together in a recognisable visual style.