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Home/Brand Creation/Branding
BRAND STRATEGY & VISUAL IDENTITY
Connect your positioning, logo, colours, and typography into one recognisable identity. For new businesses and brands ready for their next chapter.
Share your business and what you want to change. We’ll discuss the right scope.
FROM IDEA TO IDENTITYIllustrative concept
CLIENTS WE’VE WORKED WITH
Different businesses. One committed creative partner.
Preview: client names from wider feedback. Approved logos to follow.
A BUSINESS CHANGE. A BRANDING MOMENT.
You don’t need to know every deliverable yet. Start with what’s changing in your business, and we’ll discuss the branding scope that fits.
01 / LAUNCH
You’re building something new.
Give your business a defined direction before the website, packaging and social content take shape.
WHAT THIS HELPS WITH
A foundation for your first impression.
02 / REFRESH
Your business has evolved.
Keep the recognition you’ve earned while updating the parts that no longer reflect your offer or audience.
WHAT THIS HELPS WITH
An identity that reflects where you are now.
03 / CONNECT
The pieces feel disconnected.
Connect your logo, colours, typography and applications so the brand feels consistent wherever it appears.
WHAT THIS HELPS WITH
One visual system your team can use.
Only need a logo? A focused logo project may be the right starting point.
THE THINKING. THE SYSTEM. THE HANDOVER.
From a clearer direction to a usable identity. These are the pieces a branding project can cover, with the final scope agreed around your business.
01 / FOUNDATION
Clarify who you serve, what you stand for, and the difference your brand needs to communicate.
YOUR PROJECT OUTPUT
A shared brief and positioning direction
02 / FOUNDATION
Turn the strategy into a visual direction. Align on the idea before detailed design begins.
YOUR PROJECT OUTPUT
A creative direction to review and build on
03 / IDENTITY
Develop the logo and supporting visual details that make the identity recognisable.
YOUR PROJECT OUTPUT
Primary identity and agreed logo variations
04 / IDENTITY
Bring colour and type together in a system considered for your channels and formats.
YOUR PROJECT OUTPUT
Colour specifications and type guidance
05 / APPLICATION
Apply the identity to the touchpoints that matter, from digital channels to printed material.
YOUR PROJECT OUTPUT
Agreed application examples or launch assets
06 / HANDOVER
Give your team the guidance and assets to keep the brand consistent after launch.
YOUR PROJECT OUTPUT
Usage guidance and agreed final files
Tell us what you’re building or changing. Your proposal will clarify deliverables, review stages, file formats, and any source files or production work included.
FROM BRIEF TO BRAND
Explore three branding project types, from a new identity to a more connected visual system.
Strategy & visual identity
Case study placeholder. Approved client details, work and outcomes will be added here.
Refresh & repositioning
Case study placeholder. Approved client details, work and outcomes will be added here.
Applications & guidelines
Case study placeholder. Approved client details, work and outcomes will be added here.
Preview: illustrative FORME concepts, not completed client projects. Approved case studies to follow.
Share the change you have in mind. We’ll discuss the right branding scope.
FORME / IDENTITY STUDYIllustrative concept, not client work.
AN IDENTITY SHOULD WORK IN REAL LIFE
Your logo starts the story. Colour, type and applications carry it into the places your audience meets you.
A connected visual language, so every touchpoint feels like the same brand.
Colour, type and layouts considered for your channels, formats and team.
Practical guidance that helps people apply the identity consistently.
We’ll agree the touchpoints and assets included in your project scope.
CLARITY AT EVERY STAGE
Know what happens next, where your input matters, and what each stage moves us towards.
DISCOVER
We explore your business, audience, current assets and the change you want to make.
YOUR PART
Share the business context and your priorities.
STAGE OUTCOME
A shared brief
DEFINE
We align the positioning, creative references and visual direction around the agreed scope.
YOUR PART
Review the direction before detailed design.
STAGE OUTCOME
A direction to build on
CREATE
We develop the agreed identity and applications, with planned reviews to keep the work aligned.
YOUR PART
Bring clear, consolidated feedback at each review.
STAGE OUTCOME
An identity to refine
DELIVER
We prepare the agreed final files and guidance for applying the brand across its touchpoints.
YOUR PART
Review the handover and prepare your rollout.
STAGE OUTCOME
A practical handover
Timelines, review stages and revisions are agreed around your scope, feedback and required assets.
CLIENT FEEDBACK
Published excerpts from clients’ wider work with Webytag. A look at the collaboration behind the work.
Support & problem-solving
“Loved the way how they have handled my problem”
Startup collaboration
“highly professional and commited team”
Website & graphics
“loved their works”
Short excerpts from published client feedback.
BEFORE THE FIRST CONVERSATION
Scope, cost, timelines and handover. Get a clearer picture before we talk about your brand.
You don’t need every design decision made. A few details help us begin the conversation.
We’ll help you think through the right scope.
Yes. A logo is a key identifier. Branding connects the wider direction and visual system around it, including positioning, colour, typography and how the identity is applied. If you need only a logo, we can discuss a focused logo design project.
Yes. Share your current identity and explain what is working and what needs to change. We can discuss what to retain, what to refresh, and whether a wider identity project is appropriate.
The quote depends on the strategy, identity, application and production scope. Share your brief so we can discuss a proposal with clear deliverables rather than a generic package.
A focused identity refresh and a complete brand rollout need different schedules. Your timeline is agreed around the scope, review stages, feedback and required assets before work begins.
Your proposal sets out the final identity assets, guidelines, file formats, and any source files or application templates included. Font licensing, production requirements and other third-party costs should also be clarified in the scope.
No. Your business, your audience and the change you want to make are a useful starting point. Existing assets and references help, but you do not need to arrive with every design decision made.
YOUR NEXT CHAPTER STARTS HERE
A new identity, a considered refresh, or a clearer direction. Tell us where you are and what you want to change.
PREFER EMAIL?
PREFER A QUICK CHAT?
Start with the business and the change you have in mind.
Clarify deliverables, review stages and requirements.
Align on the approach before creative work begins.
Share a few details. You don’t need a finished brief to begin.
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