PILATES STUDIOSPerformance marketing
● PERFORMANCE MARKETING FOR PILATES STUDIOS
Reach people nearby with Meta Ads. Be found when they search with Google Ads. We manage your campaigns around your studio’s classes, offers and growth goals.
∞ Meta Ads↗ Google AdsOne studio-focused plan
Management from ₹20,000 / monthMedia budget paid separately
Tell us about your studio. We’ll discuss channels, budget and scope.
CAMPAIGNS MANAGED FOR
YKBI Pilates
Juhu studio · Bandra studio
Pilates training institute
YKBI
P I L A T E S
A SNAPSHOT OF OUR WORK
September 2026
∞ META ADSBandra studio
259
Form enquiries
₹118.76
Cost per form lead
₹30,759.01 media spend · Bandra campaigns only
↗ GOOGLE ADSJuhu studio
3
New clients recorded
₹34,080
New-client revenue
₹1,913.19 media spend · Studio-recorded attribution
Local discovery
Enquiry
Your studio
Historical results. Form leads are not paying clients. Google client attribution was recorded offline by the studio.
Built for the way
a Pilates studio grows.
Local discovery
Trial enquiries
Class & package offers
New studio launches
BUILT AROUND YOUR STUDIO, NOT JUST YOUR AD ACCOUNT
A nearby audience. A class worth trying. A clear way to book. We connect those pieces around the sessions you want to fill and the clients you want to reach.
Start with your location, offer and growth goal.
01
THE RIGHT LOCAL AUDIENCE
Plan around your catchment and relevant Pilates searches. Focus on the areas your clients can realistically travel from.
02
AN OFFER WITH A CLEAR NEXT STEP
Give each campaign a specific offer—an introductory session, a group class or personal training—with a clear route to enquire.
03
THE HANDOVER AFTER THE ENQUIRY
Review lead quality with your studio team. Where booking and payment records are available, use them to understand which enquiries become clients.
OUR WORK WITH YKBI PILATES
259 form enquiries for Bandra. Three studio-recorded new clients from Google for Juhu. Explore the September acquisition results, then review the monthly revenue record below.
SEPTEMBER 2026 · ACQUISITION SNAPSHOT
META ADS
LOCAL ENQUIRY CAMPAIGNS
Turning class offers into local form enquiries.
259
Form enquiries
₹118.76
Cost per form lead
Media spend
₹30,759.01
Campaigns with delivery
5
The offer matters. Group-class campaigns generated 180 of these enquiries; personal training campaigns generated 79.
Bandra studio campaigns only. These are form submissions, not paying clients.
September 2026 · Bandra studio
Group-class campaigns generated 180 form enquiries. Personal training campaigns generated 79. Together, these campaigns generated 259 form enquiries.
Media spend: ₹30,759.01. Cost per form lead: ₹118.76. Campaigns with delivery: 5.
These results cover Bandra studio campaigns only. Form submissions are not paying clients.
GOOGLE ADS
LOCAL SEARCH CAMPAIGNS
Connecting local searches to studio-recorded clients.
3
New Google-sourced clients
₹34,080
Recorded new-client revenue
Media spend
₹1,913.19
Google Ads clicks
133
New business, shown separately. The client and revenue figures above exclude renewal payments.
The studio recorded 3 new clients offline. The supplied Google Ads screenshot shows 2 platform conversions; these are different measures.
September 2026 · Juhu studio
The studio recorded 3 new Google-sourced clients and ₹34,080 in new-client revenue. Renewal payments are excluded from these figures.
Google Ads media spend was ₹1,913.19, with 133 clicks. The supplied Google Ads screenshot shows 2 platform conversions. Platform conversions and studio-recorded clients are different measures.
INSIDE THE AD ACCOUNT
Original Juhu campaign screenshots, supplied directly from the ad accounts. Open an image to inspect its dates, result types and spend.
September and August snapshots, with earlier months available below.
META ADS · JUHU
Retargeting campaign row · selected campaign
52 form leads ₹142.24 per form lead ₹7,396.64 spend
1–30 September · selected rows, not account totals
META ADS · JUHU
Free Trial Week campaign row · selected campaign
28 form leads ₹34.30 per form lead ₹960.46 spend
1–31 August · selected rows, not account totals
The summaries highlight individual campaign rows. Form leads, messaging conversations and link clicks are different outcomes; none is automatically a paying client. Reporting dates follow the date filter, even when a campaign name mentions another month.
THE MONTHLY REVENUE RECORD
ROAS = REPORTED REVENUE ÷ MEDIA SPEND
Reported studio revenue includes renewals. These ratios are not new-client returns or profit.
YKBI PILATES · JUHU · META + GOOGLE
MAY–SEPTEMBER 2026
01 / MAY–JULY
+66% reported ROAS
1.44x → 2.39x
Three fully counted months in the March–August report.
1.44x
May
1.94x
June
2.39x
July
Revenue basis: paid-to-date revenue, including renewals, as assigned in that report. Not cash collected within each month.
02 / AUGUST–SEPTEMBER
+116% reported ROAS
2.07x → 4.48x
Full-month comparison reported in the September report.
2.07x
August
4.48x
September
Revenue basis: revenue recorded in each month, including renewals. September’s new-client-only ROAS was 1.82x.
Read these as separate windows. The revenue basis changes between the reports, so the two charts are not one continuous growth series. March and April are excluded because conversion counts were incomplete. The older six-day August snapshot is excluded; full-month August figures come from the September report.
| Month | Media spend | Reported revenue | ROAS | Revenue basis |
|---|---|---|---|---|
| May | ₹32,874.20 | ₹47,300 | 1.44x | Paid to date, incl. renewals |
| June | ₹23,742.95 | ₹46,000 | 1.94x | Paid to date, incl. renewals |
| July | ₹33,735.01 | ₹80,739 | 2.39x | Paid to date, incl. renewals |
| August | ₹43,556.63 | ₹89,980 | 2.07x | Revenue recorded in month, incl. renewals |
| September | ₹19,878.55 | ₹89,080 | 4.48x | Revenue recorded in month, incl. renewals |
ROAS values are reproduced as reported. Rounded source figures can produce small differences when recalculated. The dotted separator marks the change in revenue basis.
| Month | Media spend | Reported revenue | Reported ratio | Revenue basis |
|---|---|---|---|---|
| May | ₹53,974 | ₹76,000 | 1.41x | Package value, incl. balances due and ₹1,000 product sale |
| June | ₹65,280 | ₹36,000 | 0.55x | Package value |
| July | ₹68,544 | ₹43,540 | 0.64x | Package value |
| August | ₹46,881.55 | ₹216,861 | 4.63x | Collections, incl. new payments and renewals |
| September | ₹30,759.01 | ₹69,143 | 2.25x | Collections, incl. new payments and renewals |
Bandra did not increase every month. Revenue is studio-level and not attributed to individual campaigns; renewals and revenue-basis changes affect these ratios. September excludes Pune. March and April are not covered by the supplied Bandra reports.
HOW TO READ THESE RESULTS
Source: supplied YKBI Juhu March–August and September reports, plus Bandra May–July, August and September reports. Media spend excludes management fees. Studio revenue includes renewals and is not automatically revenue caused by that month’s ads. The studio snapshots measure different outcomes. Historical performance is not a forecast for your studio.
YKBI
We also manage YKBI’s Pilates training institute campaigns, alongside the Juhu and Bandra studio accounts.
STUDIOS + TRAINING
Your location, offer and budget shape the plan. Start with a conversation about your goals.
REACH THEM. WHEN IT MATTERS.
Meta puts your classes in front of people nearby. Google reaches people looking for Pilates now. We build each campaign around your location, offer and enquiry journey.
Turn a class, introductory offer or personal training package into a clear invitation on Instagram and Facebook.
Relevant local audience → clear offer → enquiry
₹20,000 / monthManagement fee · media spend extra
Connect relevant searches in your area with your studio’s offer and a clear next step to enquire.
Relevant search → studio offer → enquiry
₹30,000 / monthManagement fee · media spend extra
Meta + Google management: ₹50,000 / month. Separate media budget. We’ll discuss whether both fit your studio.
YOUR STUDIO. YOUR NEXT MOVE.
Choose your current priority. See a channel to discuss, its monthly fee and why it may fit.
02 / YOUR STARTING POINT
Select an option to explore the channel we could discuss first for your studio.
We’ll confirm the fit together using your location, offer, local demand and budget.
02 / YOUR STARTING POINT
Reach relevant local Pilates searches with ads connected to your studio’s offer and a clear way to enquire.
We’ll confirm the fit together using your location, offer, local demand and budget.
02 / YOUR STARTING POINT
Introduce your classes and offers to nearby audiences on Instagram and Facebook, then test what brings enquiries.
We’ll confirm the fit together using your location, offer, local demand and budget.
02 / YOUR STARTING POINT
Create local interest with Meta and capture relevant searches with Google. Review the two channels around one studio growth goal.
We’ll confirm the fit together using your location, offer, local demand and budget.
CLEAR MONTHLY MANAGEMENT FEES
Your fee covers campaign management. Your advertising budget is paid separately to Meta or Google.
01 / BUILD LOCAL INTEREST
₹20,000/ month
For studios that want to introduce their classes and offers to local audiences.
02 / CAPTURE LOCAL SEARCH
₹30,000/ month
For studios that want to reach people actively searching for Pilates nearby.
03 / ONE CONNECTED PLAN
₹50,000/ month
For studios that want local discovery and search intent managed together.
Management fee pays for the channel work above. Media budget goes directly to the ad platforms. We’ll agree both before work begins.
Creative production, landing-page work, account scope and any applicable taxes will be confirmed in your proposal.
FROM FIRST CLICK TO FIRST SESSION
Good campaigns open the conversation. A clear offer, thoughtful follow-up and a great first session help move it forward.
Put your offer in front of nearby audiences on Meta or relevant Pilates searches on Google.
Agree a clear class or introductory offer, then give people a simple way to ask about it.
Follow up with enquiries, answer questions and help suitable prospects choose their first session.
Use the booking and payment records your studio shares to review new clients separately from renewals.
WEBYTAG’S ROLE
Manage and optimise campaigns. Review the offer, enquiry quality and available outcome data.
YOUR STUDIO’S ROLE
Follow up, arrange sessions and share booking and payment records to support the review.
Start with your location, current offer and how you handle enquiries.
A PLAN BUILT AROUND YOUR PILATES STUDIO
Opening a studio, filling classes or growing personal training? Tell us where you are and what you want to build. We’ll discuss how Meta or Google could support it.
Advertising spend is separate. Scope and fees are agreed in your proposal.
Your location, offer and current growth priority.
Channel fit, media budget and enquiry follow-up.
Clear deliverables and fees before work begins.
Campaigns managed for Juhu, Bandra and Pilates teacher training.
Explore the YKBI results ↗Prefer to start on WhatsApp? Message Webytag
START THE CONVERSATION
Share your details so we can discuss the right channel, budget and scope.
Your details are used to respond to this enquiry. Privacy questions
BEFORE WE BEGIN
Know what you’re paying for, how we choose a channel and what your studio brings to the process.
HAVE A QUESTION ABOUT YOUR STUDIO?
Your location, classes and growth goal give us a better starting point than a generic answer.
The fee covers campaign management for your selected channel: Meta Ads ₹20,000/month, Google Ads ₹30,000/month, or both ₹50,000/month.
Your advertising budget is paid separately to Meta or Google. Account scope, production requirements and applicable taxes are confirmed in the proposal.
Compare the package scopeGoogle can reach people already searching for Pilates nearby. Meta can introduce your studio, classes and offers to relevant local audiences.
We’ll discuss your catchment, offer, local demand and budget before recommending a starting point. Both channels may fit, but the choice should follow your studio’s needs.
Explore a starting pointCampaign creative direction is part of the proposed channel work. Photography, video production, design deliverables and landing-page work are scoped separately in your proposal.
We’ll agree what is needed, what your team can provide and any additional costs before work begins.
We review campaign delivery, enquiry volume, cost and lead quality. Where your studio shares booking and payment records, those help us understand which enquiries become new clients.
New-client payments and renewals should be reviewed separately. A lead is an enquiry, not a confirmed booking or paying client.
We don’t guarantee a fixed number of leads, bookings or a specific return. Results depend on your location, offer, budget, competition and studio follow-up.
The YKBI examples show historical results with their reporting context. We use the available data to guide campaign decisions and reviews.
Read the YKBI resultsYes. We can discuss studio launches, ongoing class and personal training enquiries, or Pilates training enrolment campaigns.
Our experience includes YKBI’s Juhu and Bandra studios and its Pilates training institute. Tell us your location and goal so we can discuss the right scope.
Meta and Google Ads for Pilates studios, built around your location, classes and growth goals.
PILATES STUDIOS · LAUNCHES · TRAINING INSTITUTES
Tell us what you want to grow.
Let’s discuss the right starting point.
Management from ₹20,000/month.
Advertising spend paid separately.
© 2026 Webytag DigitalPerformance marketing for Pilates studios
